February 6th – February 10th

12pm – 1:30pm EST

New Year Outlook: 2023

Frontline Perspective From Marketers, Agencies, and the RSW/US Team

to Help Small-to-Mid Size Firms Win In 2023!

Never before has there been a conference that brings together as much frontline perspective from senior level marketers, leading independent agency new business directors, and the new business team at RSW, as the RSW/US Agency New Business Virtual Conference does.

Only RSW has the benefit of working directly with marketers on the RSW/AgencySearch side of its business, helping them find better marketing agencies.

And only RSW has the benefit of working directly with agencies on the RSW/US side of its business, helping them manage winning new business programs.

Combined, this experience puts RSW in a unique position relative to others in the industry. Through our RSW/US and RSW/AgencySearch businesses, we have access to and insights from both marketers and agencies. Because we see both sides of the fence, we have a real “Look Under the Hood” perspective that is unmatched in the industry.

Join us for what will be an insightful, helpful, and exciting Agency New Business Conference!

February 6th

12pm – 1:30 pm (EST)

Day 01

Keynote Presentation


 Agency Websites and Agency Proposal/RFP responses.  The Good, Bad, and Ugly! 


February 7th

12pm – 1:30 pm (EST)

Day 02

Challenges and opportunities for agencies in 2023

 Knocking on a Marketer’s Door?  Here’s Why They’ll Let You In and Why They’ll Let You Stay! 



February 8th

12pm – 1:30 pm (EST)

Day 03

Challenges and opportunities for marketers in 2023

New business lessons learned and applied in 2022 that will help other agencies win in 2023


February 9th

12pm – 1:30 pm (EST)

Day 04

The Fine Qualities of Super Charged New Business Directors 

 How Has Prospecting Changed Since the Start of the Pandemic and What That Means for Your   Agency’s Prospecting Protocol 


February 10th

12pm – 1:30 pm (EST)

Day 05

Workshop on Agency Positioning