Lee McKnight Jr. leads a panel of prominent agency and PR thought leaders as a companion to the Day 1 “Boots On The Ground Panel”. This panel includes Gini Dietrich, founder and CEO of Spin Sucks; Drew McLellan, an advertising veteran of 30+ years at Y&R, current owner of McLellan Marketing Group, and CEO of the Agency Management Institute (AMI); and Chip Griffin, a serial entrepreneur in the PR and marketing community and creator of Agency Leadership Advisors. These experts will come together to provide a unique perspective on Agency New Business. Against a background of key takeaways from the RSW 2021 New Year Outlook, and the Day 1 agency panel, our panelists provide expert analysis on the current state of agency new business, along with real-world recommendations on driving more new business in 2021.