Day 1 – Preparing for the Big Trip
Day 1 includes:
Perspective from the Agency Search Side of Our World
Working in an agency can be tough business. You can get so wrapped up in your client work that you lose site of what other marketers think and how they evaluate agencies. In this presentation, Mark Sneider, Owner of RSW/US and RSW/AgencySearch, is sharing insight and perspective from the agency search side of RSW’s world. He’ll talk about the things he’s learned, stuff he’s seen, and insights that hopefully will help you improve your chances of winning if ever in a review or maybe just under consideration by a marketer you want to work with.
Building Awareness for Your Agency
Steve Taggart is a Digital Marketing Manager and has extensive experience in helping agencies build awareness in the market. He will be laying out and discussing four areas that are essential for agencies to consider in order to break through the noise. Additionally, Amanda Mudd, New Business Director, will be providing real-life examples on how these helped her find prospects.
Defining the Optimal Target
Finding the optimal target is extremely important. During this presentation, Ellen Jung, the Director of List Operations, is partnering with Liz Lindley, New Business Director, to give an understanding of what is needed when defining your agency’s optimal prospect target.