Day 3 includes:

The New Reality – How to Maximize the First Meeting
After you’ve done the work to find a prospect – – you have to ensure you maximize the initial Meeting. Scott Echols, New Business Director, will take you through his best practices ensuring you maximize each sales interaction and walk away with action.

The Critical Importance of Nurturing
Rhonda Ford, New Business Director, and Shannon Powell, Digital Marketing Manager, help guide agencies through nurturing prospects. It happens sometimes – prospects to go dark/quiet with agencies… even if they have a genuine need, marketers are wearing many hats and are busy. You’ll see the importance of proactively nurturing prospects and will get ideas on how you can improve follow-up with your prospects.

Family Fun on the Road to New Business!
Lee McKnight Jr. is the VP of Sales & Marketing at RSW/US and he uses this presentation to help agencies understand the importance of involving everyone at the agency in New Business. Involving everyone has huge benefits for growth and culture – – you’ll walk away with ideas and a passion to involve everyone!