Day 4 includes:

Closing the Deal
Brandon is a tenured New Business Director and will be discussing the topic of closing business. After the hard work of finding and nurturing leads – – it’s crucial that an agency do the proactive work needed to move the opportunity forward. This presentation will give key tips & practices needed to help push an opportunity toward closure.

Setting Yourself up for Success
Carrie Shoemaker, New Business Director, and Mark Sneider, President and Founder of RSW/US, walk through what agencies need to be doing to remain meaningful and relevant in this complex and complicated world. You’ll gain perspective on traits that will help you to future-proof your agency.

Diversification x 2: Organic and Expansion
Mark Sneider, Owner of RSW, teams with Emma Thompson, Account Executive in the RSW/US List Department, to walk through strategies that you can follow to build business organically among your existing clients and strategies you can use to expand your footprint – either geographically or into new sectors.