Mark Sneider leads a lively panel of senior level marketers who talk about some of the hard-to-believe experiences they have had in dealing with marketing agencies trying to win their business. Jason Klinghoffer, Senior Vice President of Direct to Consumer at Cinch Home Services, Jolisa Johnson, VP Marketing and Communications for Black Bear Diners, and Joe Wood, CMO at Sendik’s Food Markets, join the conversation. Mark will help agencies identify what marketers really want from them during first calls and meetings to help agencies better their chances of winning new business.