New Business Director Rhonda Ford and Director of Marketing Communications Miguel Trejo offer perspective on the importance of post-meeting follow-up in new business and provide actionable recommendations to improve long-term prospect nurturing. Key takeaways will include tactics and strategies to employ in follow-up communications immediately after a first meeting, the type and tempo of content to share with prospects to continue engaging with relevance, the considerations to make when building long-term agency-prospect relationships, and how to revitalize a new business effort that has ground to a halt.