February 6 - February 10, 2023

12pm-1:30pm EST

View 2023 Agenda

New Year Outlook: 2023

Frontline Perspective From Senior Level Marketers, Mid-to-Small Size Agencies, and the RSW/US Team.

Great Content, Great Insights, Great Perspective to Help Small-to-Mid Size Firms Win In 2023!

We are proud to be hosting our 3rd annual Virtual Agency New Business Conference.  The event gets bigger and better each and every year!

This year we are excited to welcome Jason Parks, the Chief Growth Officer from Barkley, Kansas City.  Jason’s experiences helping build the independent agency to where it is today should be insightful and inspirational for all the small-to-mid-size firms attending the conference.

We are also excited to be hosting two great panels. One is a senior level marketing panel that is sure to give advice to agencies about obtaining new business and building bigger and better relationships with existing clients.

The other panel is an agency panel featuring three small agency business owners who are certain to offer great perspective about running and building their agencies.

And we’re excited to have two powerhouse women talk about the challenges and opportunities facing agencies and marketers as we head into the thick of 2023.

Pam Piligian, the CMO of the nation’s largest credit union, Navy Federal Credit Union, will headline Tuesday’s event.

And Laurie Mikes, the COO of one of the largest agency networks specifically focused on helping small-to-mid size agencies “be better agencies” will headline Wednesday’s event.

On Thursday of the conference we will have a great panel of RSW New Business Directors discussing the qualities you need to be looking for in a New Business Director if you’re hiring inside.

And we’ll close out on Friday with a workshop hosted by Mark Sneider and Lee McKnight where they will dissect 5 different agency positionings and websites – with the goal of providing perspective and counsel to help you better your own positioning and website efforts.

February 6th

12pm – 1:30 pm (EST)

Day 01

Keynote: Jason Parks, Chief Growth Officer, Barkley

 Agency Proposal, RFI, and RFP responses.  4 “Must Do’s” When Responding. 

February 7th

12pm – 1:30 pm (EST)

Day 02

Challenges and Opportunities Facing Agencies in 2023

 Marketer Panel: Knocking on a Marketer’s Door?  Here’s Why They’ll Let You In and Why They’ll Let You Stay! 

February 8th

12pm – 1:30 pm (EST)

Day 03

Challenges and Opportunities Facing Marketers in 2023

Agency New Business Panel: A Changing World – Changing Strategies & Tactics

February 9th

12pm – 1:30 pm (EST)

Day 04

Key Strategies For Hiring & Retaining New Business Directors Most Agencies Don’t Consider

 The Super-Charged New Business Director Panel

February 10th

12pm – 1:30 pm (EST)

Day 05

Workshop on Optimizing Your Agency’s Positioning and Your Agency’s Website