Agency New Business Panel: A Changing World – Changing Strategies & Tactics
Senior level Agency New Business executives also take a look ahead to a post pandemic world and talk about what changes their agency has had to make to adjust during the pandemic and what changes they believe will stick going forward. We’ll learn about the pursuit of agency new business and the adjustments they have had to make to keep the pipeline fully operational and what they expect the world of agency new business will look like going forward. Some of the perspective learned from marketers in the earlier session will be sprinkled throughout the conversation with Agency executives.