Agency Panel: “How to Maximize the Value of a Great Marketer Partnership”

Join us for an enlightening agency panel discussion led by Lee McKnight Jr., RSW’s VP of Sales & Marketing. Three diverse agency principals will share invaluable insights on building successful marketer relationships. Discover how agencies add value, win over clients, and secure business through real-world examples. We’ll explore the “8 Animal Traits” agencies need to stay relevant, and examine AI’s role in creating value. This panel complements our Day 2 marketer discussion, offering a fascinating juxtaposition of perspectives on what it takes to forge strong, mutually beneficial agency-marketer partnerships.