Optimizing Your Response: Agency Proposals, RFIs, & RFPs. 4 “Must Do’s” When Responding

Mark Sneider, Owner & President of RSW/US and RSW/AgencySearch has seen his share of good and bad proposals and RFI/RFP responses over his 17 years running RSW.

And on both sides of his business:  those proposals and RFIs/RFPs his clients have shared on the full-service agency new business side of the business and those he reviews as part of the process on the agency search side of the business.

Mark has counseled numerous agency clients and participants in agency searches and he’s written and reviewed nearly 300 RFI responses as part of the searches he has run.

Mark will talk what he believes are the 4 “Must Do’s” when submitting a proposal or responding to an RFI or RFP.

Mark will share his experiences reviewing agency proposals, RFP responses, and capabilities presentations and will offer advice on how to maximize their effectiveness.

Mark will offer specific direction for agencies that should help them better their chances of success.