AI Brand Positioning Compass – using messaging signals to better your agency’s positioning and shape a more profitable way forward.

Day 1 is all about reshaping and re-thinking your agency’s positioning. We’ll show you how to use the components of our proprietary AI Brand Positioning Compass model to develop messaging signals that help strengthen your agency’s positioning  and shape a more profitable way forward.

Join Mark Sneider, the Founder & CEO of RSW/US as he presents a new way to think about your agency’s positioning.

We’ll start by talking about our new model, why we developed it, how it can help you.

We present the four agency archetypes that define the vast majority of agencies in the market and discuss the nine core qualities that are predictive of each of the archetypes – qualities that can assist in helping refine/strengthen your positioning relative to your competitors.

We’ll provide you with sets of questions you can ask yourself about your own agency that can help shape your messaging to your core audience. We’ll get you thinking about the clarity of your positioning, the specificity of your ICP, the degree to which you prove out your position, among a number of other elements that can broaden your perspective relative to your agency’s place in the market.

We’ll close with an analysis of a couple of different agencies to help bring to life how the AI Brand Compass model works and how it can benefit our attendees.

Mark will also offer attending agencies the opportunity to run their own agency and a key competitive agency through the model so they can walk away with very specific insights to help improve their competitive position in the market. These analyses will happen post the conference.