AI Brand Compassing – using messaging signals to define your agency’s archetype and shape a more profitable positioning
Day 1 is all about reshaping and re-thinking your agency’s positioning. We’ll show you how to use our proprietary AI Brand Compassing platform to develop messaging signals that help create your agency’s positioning archetype and shape a more profitable way forward.
Join Mark Sneider, the Founder & CEO of RSW/US as he presents a new way to think about your agency’s positioning.
We’ll start with a broad overview of a new way to define your position via positioning architypes and then move into some specifics about them on a number of different dimensions including:
- Relative size of the architypes
- Positioning lines used by agencies in different archetypes and how they “grade”
- How successful RSW agencies are that fall into the different archetypes
- Geographic concentration of archetypes
Day’s Key Takeaway:
Mark will share a pdf that outlines the “5 core elements” that are central to building an effective positioning. Mark will also show attendees how they can use AI Brand Compassing to make sure their competitive positioning is locked tight.
Day’s Attendee Polls:
Do you think your agency’s positioning is well differentiated/unique relative to other agencies?
- Yes
- No
If “yes”, please tell us in one sentence what your positioning is.
Which of the following best summarizes how you position your agency brand:
Brand & Story Architects
Build belief through brand identity, storytelling, and design craft.
“Differentiated by creative craft.”
Integrated Growth Engines
Full-service partners blending brand, creative, and media to deliver measurable ROI.
“Safe, broad positioning.”
Specialist Innovators
Niche experts in verticals like health, tech, etc. — or in technical capabilities like AI and behavioral insights.
“Differentiated by category or capability depth.