Keynote Presentation: “The Blueprint of a Value-Added Sale!”

Join Lee McKnight Jr., VP of Sales & Marketing at RSW/US & LAUNCH, as he discusses the “Blueprint of a Value-Added Sale!” Learn how RSW’s value-positioning approach builds strong client relationships and how to apply this to your agency. Lee will break down the sales process, covering meeting preparation, management, prospect nurturing, and closing. Discover how value-added components enhance each step of the selling cycle. Gain insights on creating effective new business programs, including tools, technologies, content marketing, and intelligence gathering. Leave with actionable strategies to elevate your agency’s new business success in 2025.