Keynote Presentation: “The Blueprint of a Value-Added Sale!”

In today’s Day 4 keynote presentation, Lee McKnight Jr. will talk about how his approach to positioning RSW’s value has helped build and set the proper foundation for future client relationships – and how you can do the same for your agency.

Lee will parse out the sales process and talk about meeting preparation, meeting management, prospect nurturing, and closing the sale – and how thinking about value added components to each step are key to a successful selling cycle.

In addition to talking about process and added value, Lee will offer counsel on things agencies can do within their own four walls to create effective new business programs. He’ll discuss tools and technologies, content and marketing, and intelligence & insights.

At the end of Lee’s presentation, agencies should walk away with a clear picture of the things they need to do to power up their new business program and achieve even greater success in 2025.