Keynote Presentation: “Leo Burnett’s World of Value Both Inside and Out”

Mark built RSW/US with an ever-critical eye on what Leo Burnett told his agency when he retired in 1967, and Mark will remind each of us (including himself) what those principles are and why they are more important today than ever before.

Mark will share how agencies can not only apply a value-added approach to their on-going client relationships, but how to apply that same principle to winning new business.

While the world has changed dramatically since 1967, the principle of maximizing added value is the one constant that has and will keep agencies strong and in demand.