Marketer & Agency Panel: “Enough about Value. Let’s Talk about 2025!”

Day 5 closes out the week’s preaching about the importance of bringing great value-added thinking and approaches to a marketer’s world and an agency’s inner-workings – and turns its attention to 2025.

RSW/US’ 2025 New Year Outlook survey, completed in December of 2024 will serve as the centerpiece for today’s panel, led by RSW’s Founder & CEO, Mark Sneider, and RSW’s VP Sales & Marketing, Lee McKnight, Jr.

Mark and Lee will get this talented group of marketers and agencies to share their perspective on how this past year has played for them, what changes they anticipate happening in 2025, and what they believe is most critical for agencies and marketers to do to build relationships and secure new business.

They will also talk about new technology platforms like AI, and how those have and will influence relationships and new business.

And of course, just like with all our panels, attendees are free to lob questions into the panel for their thoughts. Sometimes those are the most interesting and insightful of all the questions asked!