Keynote Presentation: “Marketplace Insights to Lead Your Way into 2025”

Join Michael La Kier, the Vice President, Brand Development at IGA USA, the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally, as he helps kick off the conference on our first day! During the presentation, Michael will share his insights on the market, consumers, and marketing and advertising to help agencies head into 2025 in the best position possible. Michael will also discuss why adding value in agency-client relationships is so critical today and how agencies can use that value-added approach to deliver exceptionally for clients in 2025.