Marketer Panel: “How to Maximize the Value of a Great Agency Partnership”

Ken Fenyo (Chief Marketing Officer, Grabango) & Julia MacMullan (Director of Marketing, Springside Chestnut Hill Academy), Randy Kush (Co-Owner, 7-Day Furniture)

Always great to bring marketers together to learn about their experiences building their business and building great agency relationships. Mark Sneider will lead a lively and energetic discussion among three marketers, working in vastly different industries.

In this Day 2 marketer panel, marketers will talk about what it takes a marketer and an agency to build a strong, successful relationship – and how adding value on both sides of the fence can be instrumental in achieving this end.

They’ll provide specific examples of where agencies went above and beyond to not only further cement a relationship, but how agencies have used value-added approaches to winning over their hearts and minds in securing business with them.

We’ll also cover off some of the original “8 Animal Traits” that agencies need to possess to maintain meaningfulness and relevance with their marketing partners – including how AI has and will play a role in creating greater value.