Marketer Panel: “How to Maximize the Value of a Great Agency Partnership”

Join us for an engaging marketer panel on “How to Maximize the Value of a Great Agency Partnership,” featuring Ken Fenyo (CMO, Grabango), Julia MacMullan (Director of Marketing, Springside Chestnut Hill Academy), and Randy Kush (Co-Owner, 7-Day Furniture). Moderated by Mark Sneider, this discussion will delve into building strong marketer-agency relationships and how adding value on both sides of the fence can be instrumental in achieving this end. Our panelists will share real-world examples of agencies going above and beyond, discuss the “8 Animal Traits” essential for agency relevance, and explore the role of AI in enhancing these partnerships.