Marketer Keynote Presentation: “How Added Value Makes for a Great Organization & Partnerships”

Jill Sammons (Senior Vice President Marketing, Well-Being & Wealth Advisory, BCU)

Kicking off Day 2 will be Jill Sammons, the SVP Marketing, Well-Being & Wealth Advisory for credit union BCU. During the presentation Jill will talk about her position at BCU and how bringing exceptional value to employees’ business life makes for a much more enjoyable and productive work environment.

She’ll discuss how the principle of added value embeds itself across the entire organization and how they find and keep the agency partners that share that belief – and how it benefits the work they do, the partnerships the establish, and the communities they build.

Jill will close out her presentation with some thoughts on AI and how they and their agencies are using it to bring greater value to all things related to their agency-client partnerships.