Staying Top‑of‑Mind with Ghosting/Dormant Prospects

And equally as frustrating…on Day 3 we’ll teach you how to chase down prospects that are ghosting you for no good reason at all! During this Power Hour you’ll learn specific tactics we use at RSW to help us wake up the quiet ghosts and get them talking with our clients again. We’ve leave you with a “30-day Challenge” that you can follow to bring those ghosts back to life!

Join Lee McKnight, Jr. for an exciting and insightful session where he talks about:

Why Prospects Go Silent: The Psychology & the Practical (Lee)

• Status‑quo bias & loss aversion: “No decision” feels safer than “wrong decision.”
• Decision fatigue: Your initiative slid behind fires, launches, quarter close.
• Ambiguity: Next step unclear, so they simply avoid.
• Shame/avoidance: They missed a reply and now feel awkward.
• Procurement & budget gates: Hidden blockers (legal, IT, finance) stall momentum.
• Slammed: They are just incredibly busy

And how to get them back!

Lee and two of our star New Business Directors (Cher and Chad) will give share a “30-day challenge” for you to follow when trying to resurrect a seemingly dead prospect. Cher and Chad will share one fast win-back example (what worked, timing, outcome).

Day’s Key Takeaway:

PDF that gives attendees a step‑by‑step 30‑day plan to re‑engage dormant prospects. This PDF equips attendees with a practical, step-by-step 30-day plan to re-engage dormant prospects, designed as a flexible menu of touchpoints, with Top Strategies & Tips for four channels: Physical Outreach, E-mail Outreach, Phone Outreach, and Creative Outreach.

Day’s Attendee Polls:

How often do warm prospects go silent after a positive first call?

1. Within a week
2. Within a month
3. Quarterly
4. Rarely/Never

What’s the #1 reason your prospects go dormant (in your experience)?

1. Priorities shifted
2. No budget/approval
3. Lost internal champion
4. Scope unclear/overwhelming
5. Just Busy