09 Feb 2023
Panel Keynote: Key Strategies For Hiring & Retaining New Business Directors Most Agencies Don’t Consider
Lee McKnight, RSW/US’ Vice President of Sales and Marketing, will give a Panel Keynote, talking about the key strategies for hiring and retaining New Business Directors that most agencies don’t consider. Too often, we walk into an agency relationship after the agency has tried their hand at hiring and trying to develop an internal new business director of their own.
In our latest surveys we found that the average tenure of a new business director is less than the paltry 18 month tenure of a CMO.
Today Lee talks about strategies you can use to post for jobs, interview, train, and nurture. He’ll also talk about specific qualities in the more successful new business directors he’s seen in his 15 year tenure at RSW/US.