Developing a Thought Leadership Strategy That Supports your Outreach
We’re closing out the week with a Day 5 dynamic duo of Sam Littlefield and his Chief Creative Officer, Roop from the Littlefield Agency talking about the value of a solid thought leadership plan. Littlefield’s approach to building thought leadership content and the consistency and creativity in which they do it, is truly exceptional. Mark Sneider and Lee McKnight will co-host the interview, and will leave you with a bag-full of specific things you can do on your own to be just like Sam and Roop!
Join Lee McKnight Jr. and Mark Sneider in a lively and insightful discussion with the content and thought leadership masters: CEO and President, Sam Littlefield and Chief Creative Officer Steve Roop from the Littlefield Agency.
In today’s session they’ll all discuss how thought leadership helped build the businesses they built.
Topics will include:
Thought Leadership Origins
- Why did the guest start building a presence? What was the original goal?
- Was their thought leadership highly planned from the start, or did it develop organically?
- Looking back, how does the current shape of their thought leadership compare to the original vision?
Building the Engine
- How do they choose topics?
- Repurposing & distribution; most important channels.
- How do they connect content to sales conversations?
- How do they keep momentum going?
Mistakes and Lessons
- The biggest mistakes they’ve made building their strategy.
- Common missteps agencies make with though leadership.
Today’s Key Takeaways:
Mark and Lee will leave you with a worksheet you can use for your own firm: “3 under-30-minute content pieces + quick distribution plan,”.
And Today’s Poll Questions:
Biggest obstacle to creating consistent thought leadership — What’s your #1 obstacle right now?
- Finding time to create
- Knowing what topics to cover
- Distribution/reach (getting eyes on it)
- Connecting content to sales conversations
Where you actually consume thought leadership most — Which channel do you engage with most?
- Email newsletters
- Podcasts/webinars
- Company blogs/website