What Top Agencies are Practicing Now! Q&A to Follow!
Telling and Selling Your Story
Defining your agency’s positioning, and using it to close business
New Business Director Beth Finn and Digital Marketing Manager Steve Taggart offer two perspectives on the questions and challenges surrounding the definition of your agency’s unique sales proposition. By the conclusion of this session, you’ll have a better understanding of what constitutes an effective agency positioning, how to maintain that message across all touchpoints, and tools to help you tactically break through the noise when communicating with prospects.