Director of Brand Strategy, Consumers Energy
Jen Brady is Director of Brand Strategy at Consumers Energy. Jen is a successful entrepreneur, leader and strategist with a creative approach to defining business solutions. Working with cross-functional teams to develop and execute customer-centric strategies, she seeks to unearth data insights to develop the next strategic marketing plan. Always optimizing. She has leveraged these skills both client and agency side across industries like healthcare, energy/utilities, technology, retail, CPG, and finance — elevating business practices and outcomes. Leading strategists, creatives and agencies, each idea becomes a key in the solution. While working across all forms of media, her marketing passions are rooted in digital marketing and technology.