Vice President Marketing Communications, Black Bear Diners
Jolisa is the VP Marketing and Communications for Black Bear Diners, a 143-unit family dining concept operating in 14 states. A marketing maven with 25+ year’s experience, she is driven to exceed expectations for both her operators and board of directors in all aspects of marketing through productive timelines, cost efficiency and campaign results. She is a strategic planner who utilizes creative concepts to achieve stated business goals. And she is a proven leader who consistently motivates both in-house and vendor-partner team members to outperform expectations. Prior to Black Bear Diners, Jolisa spent 13 years working as Vice President for Engelbrecht Advertising, where long-standing client relationships drove business success. Jolisa received her B.A. in Journalism from California State University.