In her role as the Director of Strategic Planning, Lisa crafts, executes and measures strategic marketing plans for the Health System
and individual hospital initiatives to enhance reputation and build practice volume. She has more than 10 years of digital media experience in the healthcare industry and has assisted with a 625% growth in revenue over five years.
In 2014, she launched the first Same Day Appointment Program on the east coast in an academic medical center, which was scaled to the
entire Mount Sinai Health System.
In her operations role, she adopted and implemented an online referral application to connect EMRs across all locations, manages the Same Day Appointment and Telemedicine Programs, trains patient services teams, and is the primary liaison for large referring groups. She also
helms the Otolaryngology’s Concierge Medicine Program, which caters to referring physicians and international patients.
Prior to joining Otolaryngology – Head and Neck Surgery, she was Associate Director of Marketing in the Central Marketing Department, supervising a team of digital marketing managers and freelance writers for web and social media initiatives. This included managing
content for the Health System’s 150,000+ web pages, devising digital strategies for service lines, overseeing various SEM campaigns, and reporting metrics to leadership and Chairs.
A graduate of Villanova University for her BS/BA in Marketing and St. John’s University for her MBA in Finance, Lisa serves on the American Academy of Otolaryngology’s Media and Public Relations Committee and has won five Aster Awards and two Healthcare Public Relations and Marketing Society of Greater New York’s Marketing Excellence Awards. She is also a graduate of the Dale Carnegie Course