Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union
Pam Piligian is Chief Marketing Officer at Navy Federal Credit Union, the world’s largest credit union and six-time recipient of Forrester’s CX Index Best in Class Ranking. She serves on Navy Federal’s Management Council as well as on The Mission Data and Transformation Team. Pam directs all marketing and advertising strategy, research, public and industry relations, brand and product campaigns as well as overseeing metrics for Navy Federal brand, products and services. She excels at analyzing market data, extrapolating the implications and turning insights into opportunities and has a passion for member-centricity.
Before joining Navy Federal, Pam was SVP of Fitzgerald & Co., an IPG Company. There, she helped win the Navy Federal account in 2009 and led the branding effort when the credit union extended its membership to include all branches of military service. She has more than 25 years of account management experience, including positions with DDB, Ingalls, Quinn & Johnson, and BBDO. She has executed campaigns for brands such as Wachovia, Energizer, Safeway, Nabisco, Ocean Spray, Quikrete, Black+Decker, and Southern Company.
Pam holds a B.A. degree in marketing from Georgia State University, UC Berkley Executive Education, MVP Guest on America’s Favorite Carrier, USS Carl Vinson, is an Advertising Education Foundation Talent Champion and founding member of Chief, executive women forum.
An avid runner, Pam has completed more than 45 marathons in 38 states, with a goal of running marathons in all 50 states