February 7th – February 11th

12pm – 1:30pm EST

67Days
21Hours
10Mins
50Secs

On the Road to Agency New Business

Frontline Perspective From Marketers, Agencies, and the RSW/US Team

to Help Small-to-Mid Size Firms Win In 2022!

Never before has there been a conference that brings together as much frontline perspective from senior level marketers, leading independent agency new business directors, and the new business team at RSW, as the RSW/US Agency New Business Virtual Conference does.

Only RSW has the benefit of working directly with marketers on the RSW/AgencySearch side of its business, helping them find better marketing agencies.

And only RSW has the benefit of working directly with agencies on the RSW/US side of its business, helping them manage winning new business programs.

Combined, this experience puts RSW in a unique position relative to others in the industry. Through our RSW/US and RSW/AgencySearch businesses, we have access to and insights from both marketers and agencies. Because we see both sides of the fence, we have a real “Look Under the Hood” perspective that is unmatched in the industry.

Join us for what will be an insightful, helpful, and exciting Agency New Business Conference!

February 7th

12pm – 1:30 pm (EST)

Preparing for the Big Trip

Perspective from the Agency Search Side of Our World.


Building awareness for your agency


Defining the optimal target


Travel Tip from a Marketer: The importance of solid positioning


Travel Tip from an Agency: The importance of staying with prospects.

February 8th

12pm – 1:30 pm (EST)

The Slowdown

Email deliverability – how to optimize


Building a coherent plan for outreach


Hitting the wall and how to break through


Travel Tip from a Marketer: Feed us marketers with thoughtful content


Travel Tip from an Agency: The importance of follow-through

February 9th

12pm – 1:30 pm (EST)

Are We There Yet?

The new reality: How to maximize the first meeting


The critical importance of nurturing


Family fun on the road to new business


Travel Tip from a Marketer:  Always operate at 110%


Travel Tip from an Agency:  It’s easy to lose focus when on your own

February 10th

12pm – 1:30 pm (EST)

We’ve Arrived.  Now What?

Closing the deal


Setting yourself up for success


Diversification x 2: Organic and Expansion


Travel Tip from a Marketer:  Stop talking, start listening.


Travel Tip from an Agency:  The importance of a great team in new business.

February 11th

12pm – 1:30 pm (EST)

The Expert Travel Agents Speak!

Marketer panel:  Looking ahead to a post pandemic world.  How things have changed.  What will stick and what will go away.


Agency New Business Leadership Panel:  Looking ahead to a post pandemic world.  How things have changed.  What will stick and what will go away.