A Look Under the Agency and Marketer Hood

Frontline Perspective from Marketers & Agencies to Help You Win in 2021!

Never before has there been a conference that brings together as much frontline perspective from senior level marketers, leading independent agency new business directors, and the new business team at RSW, as the RSW/US Agency New Business Virtual Conference does.

Only RSW has the benefit of working directly with marketers on the RSW/AgencySearch side of its business, helping them find better marketing agencies.

And only RSW has the benefit of working directly with agencies on the RSW/US side of its business, helping them manage winning new business programs.

Combined, this experience puts RSW in a unique position relative to others in the industry. Through our RSW/US and RSW/AgencySearch businesses, we have access to and insights from both marketers and agencies. Because we see both sides of the fence, we have a real “Look Under the Hood” perspective that is unmatched in the industry.

Join us for what will be an insightful, helpful, and exciting Agency New Business Conference!

February 8th

1pm – 3:30 pm (EST)
Trends & Predictions What Marketers Want From Your Agency

  • RSW/US Perspective on marketplace trends, 2025 predictions, and implications for your agency
  • Major market trends & predictions from leading agency new business directors
  • Major market trends & predictions from CMOs and VPs of marketing

February 9th

1pm – 3:30 pm (EST)
Optimize Your AgencyWhat Top Agencies are Practicing Now

  • How to tell and sell your story
  • A look under the hood from leading agency new business directors
  • A view from the eye of CMO’s and VP’s – what they see and do every day

February 10th

1pm – 3:30 pm (EST)
Tactical TrainingWhat New Business Professionals Do to Make New Business Happen

  • Converting prospects to clients – How to create a winning program for your agency
  • Real life lessons you can apply to your own new business programs

February 11th

1pm – 3:30 pm (EST)
Closing New BusinessRSW & Marketer Perspective on Why Others Fail and What You Need to do to Succeed

  • The X-Factor: Why some agencies close and others don’t
  • How to best get to close
  • What marketers want and what they get