The 2026 RSW/US Virtual Agency New Business Conference
Feb 23 - Feb 27, 2026 (12pm-1:30pm EST)
The RSW/US Virtual Conference Delivers a "Power Hour" of Actionable Insights and Takeaways Every Single Day to Kick Your Agency's New Business into High Gear!
And Every Day, We'll Host "Office Hours", Where You Can Interact with RSW/US Team Members and Other Agency Attendees!
Tackling All Challenges New Business
Conferences can often be a one-way affair. You get information but you don’t engage with the content.
Conferences can also often leave you feeling good about what you’ve learned, but oftentimes you’re left without a checklist of the things you need to do to make success a reality.
Not the case with the 6th annual RSW/US Virtual New Business Conference.
We have surveyed agency principals to select each day’s topic to address challenges identified by firms like yours.
Every one of the five days of the conference, we’ll host a “Power Hour” where we share insights and ideas on how to best develop and manage all things new business!
And we’ll wrap up each day with “Office Hours” where we can directly address challenges you share with us and we’ll speak to them directly, giving you all you need to tackle them head-on!
Each day runs from 12-1:30pm EST and each day will deliver an interactive learning experience and the chance to learn from other firms dealing with issues similar to your own.
Day 1 is all about reshaping and rethinking your agency’s positioning. We’ll show you how to use our proprietary AI Brand Compassing platform to develop messaging signals that help create your agency’s positioning archetype and shape a more profitable way forward.
On Day 2, we’ll introduce a strategy and the associated tactics to help you tackle one of the biggest reasons why new business is so hard – breaking through. We’ll share marketer video shorts that call out the best and worst ways for agencies to break through into that marketer’s world. And our team at RSW/US will apply their first-hand experiences to impart knowledge and plans on how to best knock down a prospect’s door.
On Day 3, we’ll tackle an equally frustrating challenge and teach you how to chase down prospects that have ghosted you for no good reason at all! During this Power Hour, you’ll learn specific tactics we use at RSW/US to help us wake up the quiet ghosts and get them talking with our clients again. We’ll leave you with a “30-day Challenge” that you can follow to bring those ghosts back to life!
And it only gets better from here! On Day 4, we’ll give you an opportunity to get a thoughtful, strategic target list built just for you! Be one of the first to register for our conference and we’ll put your name in a lottery to win a session with the RSW/US List Team. On Day 4 we’ll show you how we develop our targeting strategies and lists at RSW/US by showcasing the real-life consulting sessions we employ when bringing a new client on board.
We’ll close out the week with a Day 5 dynamic duo of Sam Littlefield and his Chief Creative Officer, Roop, from the Littlefield Agency. Littlefield’s approach to building thought leadership content and the consistency and creativity in which they do it, is truly exceptional. Mark Sneider and Lee McKnight will co-host the interview, and will leave you with a bagful of specific things you can do on your own to be just like Sam and Roop!
