February 7th – February 11th
12pm – 1:30pm EST
On the Road to Agency New Business
Frontline Perspective From Marketers, Agencies, and the RSW/US Team
to Help Small-to-Mid Size Firms Win In 2022!
Never before has there been a conference that brings together as much frontline perspective from senior level marketers, leading independent agency new business directors, and the new business team at RSW, as the RSW/US Agency New Business Virtual Conference does.
Only RSW has the benefit of working directly with marketers on the RSW/AgencySearch side of its business, helping them find better marketing agencies.
And only RSW has the benefit of working directly with agencies on the RSW/US side of its business, helping them manage winning new business programs.
Combined, this experience puts RSW in a unique position relative to others in the industry. Through our RSW/US and RSW/AgencySearch businesses, we have access to and insights from both marketers and agencies. Because we see both sides of the fence, we have a real “Look Under the Hood” perspective that is unmatched in the industry.
Join us for what will be an insightful, helpful, and exciting Agency New Business Conference!
February 7th
12pm – 1:30 pm (EST)
Preparing for the Big Trip
Perspective from the Agency Search Side of Our World.
Building awareness for your agency
Defining the optimal target
Travel Tip from a Marketer: The importance of solid positioning
Travel Tip from an Agency: The importance of staying with prospects.
February 8th
12pm – 1:30 pm (EST)
The Slowdown
Email deliverability – how to optimize
Building a coherent plan for outreach
Hitting the wall and how to break through
Travel Tip from a Marketer: Feed us marketers with thoughtful content
Travel Tip from an Agency: The importance of follow-through
February 9th
12pm – 1:30 pm (EST)
Are We There Yet?
The new reality: How to maximize the first meeting
The critical importance of nurturing
Family fun on the road to new business
Travel Tip from a Marketer: Always operate at 110%
Travel Tip from an Agency: It’s easy to lose focus when on your own
February 10th
12pm – 1:30 pm (EST)
We’ve Arrived. Now What?
Closing the deal
Setting yourself up for success
Diversification x 2: Organic and Expansion
Travel Tip from a Marketer: Stop talking, start listening.
Travel Tip from an Agency: The importance of a great team in new business.
February 11th
12pm – 1:30 pm (EST)
The Expert Travel Agents Speak!
Marketer panel: Looking ahead to a post pandemic world. How things have changed. What will stick and what will go away.
Agency New Business Leadership Panel: Looking ahead to a post pandemic world. How things have changed. What will stick and what will go away.