Adding Value in 2025.
Better Your Business and Your New Business Outcomes.
Frontline Perspective From Senior Level Marketers, Mid-to-Small Size Agencies, and the RSW/US Team on ways to improve your agency-client relationships, win new business, and better your organization.
We are proud to be hosting our 5th annual Virtual Agency New Business Conference.
The event gets bigger and better each and every year!
- We are excited to be hosting three great panels. The first is a senior level marketing panel that will be dedicated to helping marketers and agencies maximize the value of a great partnership.
- The second panel is an agency panel featuring three senior level agency execs. The focus will be on topics such as “building a culture of added value” and “how to translate that into strong, successful relationships and net new business.”
- And our last panel will be a combo panel of marketers AND agencies, talking about their expectations for 2025 based on what we’ve learned in 2024. Other topics will include the changing landscape of agency + marketer world and how to best manage through it, and what relationships will look like in 2025 and beyond. A full hour and a half of energetic and exciting dialogue!
- Each day we’ll have a headliner agency or marketer keynote speaker focused on topics all central to bringing greater added value to the full cycle of the agency-marketer relationship – from add-value selling, to added-value nurturing, to adding value on-going to maintain a sustainable and meaningful relationship with clients.
- And not to be outdone, on Thursday we will have a great panel of RSW New Business Directors discussing case study stories about how we at RSW/US have brought added value to help deliver wins for clients.
February 24th
12pm – 1:30 pm (EST)
Day 01
Keynote Presentation: “Leo Burnett’s World of Value Both Inside and Out”
Mark Sneider, Founder & CEO of RSW/US and RSW/AgencySearch
Keynote Presentation: “Marketplace Insights to Lead Your Way into 2025”
February 25th
12pm – 1:30 pm (EST)
Day 02
Marketer Keynote Presentation: “How Added Value Makes for a Great Organization & Partnerships”
Marketer Panel: “How to Maximize the Value of a Great Agency Partnership”
Ken Fenyo (Chief Marketing Officer, Grabango) & Julia MacMullan (Director of Marketing, Springside Chestnut Hill Academy)
February 26th
12pm – 1:30 pm (EST)
Day 03
Agency Keynote Presentation: “How to Build a Culture of Value”
Agency Panel: “How to Maximize the Value of a Great Marketer Partnership”
February 27th
12pm – 1:30 pm (EST)
Day 04
Keynote Presentation: “The Blueprint of a Value-Added Sale!”
Lee McKnight Jr., VP Sales and Marketing, RSW/US & LAUNCH
RSW/US New Business Panel: “Real Life Examples of Using Value to Help Clients Win”
February 28th
12pm – 1:30 pm (EST)
Day 5
Marketer & Agency Panel: “Enough about Value. Let’s Talk about 2025!”