A Look Under the Agency and Marketer Hood
Frontline Perspective from Marketers & Agencies to Help You Win in 2021!
Never before has there been a conference that brings together as much frontline perspective from senior level marketers, leading independent agency new business directors, and the new business team at RSW, as the RSW/US Agency New Business Virtual Conference does.
Only RSW has the benefit of working directly with marketers on the RSW/AgencySearch side of its business, helping them find better marketing agencies.
And only RSW has the benefit of working directly with agencies on the RSW/US side of its business, helping them manage winning new business programs.
Combined, this experience puts RSW in a unique position relative to others in the industry. Through our RSW/US and RSW/AgencySearch businesses, we have access to and insights from both marketers and agencies. Because we see both sides of the fence, we have a real “Look Under the Hood” perspective that is unmatched in the industry.
Join us for what will be an insightful, helpful, and exciting Agency New Business Conference!
February 8th
1pm – 3:30 pm (EST)
Trends & Predictions What Marketers Want From Your Agency
- RSW/US Perspective on marketplace trends, 2025 predictions, and implications for your agency
- Major market trends & predictions from leading agency new business directors
- Major market trends & predictions from CMOs and VPs of marketing
February 9th
1pm – 3:30 pm (EST)
Optimize Your AgencyWhat Top Agencies are Practicing Now
- How to tell and sell your story
- A look under the hood from leading agency new business directors
- A view from the eye of CMO’s and VP’s – what they see and do every day
February 10th
1pm – 3:30 pm (EST)
Tactical TrainingWhat New Business Professionals Do to Make New Business Happen
- Converting prospects to clients – How to create a winning program for your agency
- Real life lessons you can apply to your own new business programs
February 11th
1pm – 3:30 pm (EST)
Closing New BusinessRSW & Marketer Perspective on Why Others Fail and What You Need to do to Succeed
- The X-Factor: Why some agencies close and others don’t
- How to best get to close
- What marketers want and what they get