Agenda
RSW/US Agency New Business Virtual Conference
Click on any day (below) to view a detailed schedule of presentations and presenters
February 08
Trends & Predictions
February 09
Optimize Your Agency
February 10
Tactical Training
February 11
Closing New Business
1:00 pm EST
Introduction
Brandon Buttrey
1:10 pm EST
RSW/US perspective on marketplace trends, 2025 predictions, and implications for your agency.
Mark taps into historical trends, survey data from RSW’s 15 years of insight gathering from Marketers and Agencies, and his own experiences to present his perspective on where the market... Read More
Mark Sneider
Boots On The Ground Panel: Market & Agency New Business Trends & Advice, from 2020 Into 2021, featuring Agency New Business Leaders. Q&A to Follow!
Lee McKnight Jr. leads a panel of your peers: agency principals and growth drivers at their respective firms, discussing their “in the trenches” experiences and advice on marketing and agency... Read More
Lissa Blackaby Forsterer
Paul Pomeroy
Jason Parks
2:40 pm EST
Major Market Trends & Predictions from CMOs and VPs of Marketing. Q&A to Follow!
Mark Sneider rounds out the day’s discussion of trends and predictions with a panel of senior level marketers who talk about what they’re seeing in the market today, what they... Read More
Alyssa Lahham
Saverio Spontella
Ken Rohman
1:00 pm EST
Introduction
Brandon Buttrey
1:05 pm EST
What Top Agencies are Practicing Now! Q&A to Follow!
New Business Director Beth Finn and Digital Marketing Manager Steve Taggart offer two perspectives on the questions and challenges surrounding the definition of your agency’s unique sales proposition... Read More
Steve Taggart
Beth Finn
1:50 pm EST
A Look Under The Hood Panel With Leading Agency & PR Thought Leaders. Q&A to Follow!
Lee McKnight Jr. leads a panel of prominent agency and PR thought leaders as a companion to the Day 1 “Boots On The Ground Panel”. This panel includes Gini Dietrich,... Read More
Gini Dietrich
Drew McLellan
Chip Griffin
2:40 pm EST
A View from the Eye of the Marketer – What They See and Do Everyday. Q&A to Follow!
Mark Sneider leads a panel of senior level marketers that should prove pretty enlightening for agencies! Jen Brady, Director of Brand Strategy of Consumers Energy, Michael Dorington, Vice President of... Read More
Jen Brady
Michael Dorrington
Jon Romanow
1:00 pm EST
Introduction
Brandon Buttrey
1:05 pm EST
How to Create a New Business Machine! Q&A to Follow!
New Business Directors Brandon Buttrey and Liz Lindley will outline how to maximize your effectiveness by establishing a proven prospecting strategy... Read More
Liz Lindley
Brandon Buttrey
Real Life Winning Applications from New Business Directors on the Front Line
In this session, four RSW new business directors, Carrie Shoemaker, Kerry Moss, Pauline Echols, and Brandon Buttrey will present 10-minute case study snapshots, describing a win they helped their RSW client achieve... Read More
Using Multiple Channels In Concert With Each Other To Land Chipotle
Carrie Shoemaker
Key Takeaways To Winning Tourism Business Via Conferences
Kerry Moss
Winning Organic Wine Business With A Longer Sales Cycle And Successful Horizontal Agency Positioning
Pauline Echols
How Respectful Persistence Won the DuraFlame & Cowboy Charcoal Business
Brandon Buttrey
Carrie Shoemaker
Kerry Moss
Pauline Echols
Brandon Buttrey
1:00 pm EST
Introduction
Brandon Buttrey
1:05 pm EST
The X-Factor: Why Some Agencies Close and Others Don’t
New Business Director Rhonda Ford and Director of Marketing Communications Miguel Trejo offer perspective on the importance of post-meeting follow-up in new business and provide actionable recommendations to improve long-term prospect nurturing... Read More
Miguel Trejo
Rhonda Ford
2:00 pm
Getting to Close. Q&A to Follow!
The Way You Look Today is a Reflection of How You’ll Operate Tomorrow. In this presentation, Mark Sneider, RSW/US & RSW/AgencySearch President walks you through an abbreviated version of the... Read More
Mark Sneider
2:40 pm EST
What Marketers Want and What They Get. Q&A to Follow!
Mark Sneider leads a lively panel of senior level marketers who talk about some of the hard-to-believe experiences they have had in dealing with marketing agencies trying to win their... Read More
Jason Klinghoffer
Jolisa Johnson
Joe Wood
2:45 pm EST
Closing Remarks
Three Takeaways from the RSW/US Virtual Conference Let Lee, the Master of Three Takeaways, wrap these four days of insights up into a neatly wrapped package you can take away... Read More
Lee McKnight