RSW/US Agency New Business Virtual Conference

Click on any day (below) to view a detailed schedule of presentations and presenters

February 06
Day 01
February 07
Day 02
February 08
Day 03
February 09
Day 04
February 10
Day 05

Introduction

Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

Keynote Presentation: Foundations for Success in 2023. (Our Whole Brand Winning Playbook)

We are excited to have Jason Parks, Chief Growth Officer at Barkley give the Keynote presentation at this year’s Virtual Agency New Business Conference! Jason has been instrumental in helping...
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Jason Parks, Chief Growth Officer, Barkley

Optimizing Your Response: Agency Proposals, RFIs, & RFPs. 4 “Must Do’s” When Responding

Mark Sneider, Owner & President of RSW/US and RSW/AgencySearch has seen his share of good and bad proposals and RFI/RFP responses over his 17 years running RSW. And on both...
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Mark Sneider
Mark Sneider, President and Founder RSW/US & RSW/AgencySearch

Introduction

Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

Panel Keynote: Marketing Trends (New Normal is MIA)

Pam Piligian, the Chief Marketing Officer for Navy Federal Credit Union, the nation’s largest credit union, will give an Agency Panel Keynote, talking about what she believes are some of...
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Pam Piligian
Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union

Marketer Panel: Knocking on a Marketer’s Door? Here’s Why They’ll Let You In and Why They’ll Let You Stay!

Mark Sneider, Owner & President of RSW/US and RSW/AgencySearch hosts a panel of senior level marketers who provide advice to agencies on how to more effectively break through, convince them...
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Eric Dietz
Eric Dietz, Vice President Brand Marketing, Eagle Foods
Lisa Chase
Lisa Chase, Senior Director of Strategic Planning, Mount Sinai Health System in New York
Becky Freemal
Becky Freemal, Chief Marketing Communications Officer, ValleyStar Credit Union

Introduction

Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

Panel Keynote: CMO Concerns for 2023 and How Agencies Can Help

Laurie Mikes is the Chief Operating Office at Second Wind, a powerful information resource designed with one thing in mind: helping smaller and midsize advertising agencies, design firms and related...
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Laurie Mikes
Laurie Mikes, Chief Operating Officer, Second Wind

Agency New Business Panel: A Changing World – Changing Strategies & Tactics

Senior level Agency New Business executives also take a look ahead to a post pandemic world and talk about what changes their agency has had to make to adjust during...
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Lisa Sanger
Lisa Sanger, Partner, Sanger & Eby
Christy Hlier
Christy Hiler, President & Owner, CORNETT
Jeff Graham
Jeff Graham, President & CMO, Cactus

Introduction

Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

Panel Keynote: Key Strategies For Hiring & Retaining New Business Directors Most Agencies Don’t Consider

Lee McKnight, RSW/US’ Vice President of Sales and Marketing, will give a Panel Keynote, talking about the key strategies for hiring and retaining New Business Directors that most agencies don’t...
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Lee McKnight Jr.
Lee McKnight, Vice President Sales & Marketing, RSW/US

The Super Charged New Business Director Panel

In today’s panel, led by Brandon Buttrey, RSW/US’ Director of Sales & Training, the New Business Director panel will talk about how prospecting has changed since the start of the...
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Chad Dils
Chad Dils, New Business Director, RSW/US
Cher Scholl
Cher Scholl, New Business Director, RSW/US
Carrie Shoemaker, New Business Director, RSW/US

Workshop on Optimizing Your Agency’s Positioning & Your Agency’s Website

Mark Sneider, Owner/President of RSW/US, and Lee McKnight, VP of Sales & Marketing, tag team on a review of four agency positionings and the manifestation of the agency’s positioning on...
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Lee McKnight Jr.
Lee McKnight, Vice President Sales & Marketing, RSW/US
Mark Sneider
Mark Sneider, President and Founder RSW/US & RSW/AgencySearch