RSW/US Agency New Business Virtual Conference
Click on any day (below) to view a detailed schedule of presentations and presenters
February 06
Day 01
February 07
Day 02
February 08
Day 03
February 09
Day 04
February 10
Day 05
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
12:20-13:00
Keynote Presentation: Foundations for Success in 2023. (Our Whole Brand Winning Playbook)
We are excited to have Jason Parks, Chief Growth Officer at Barkley give the Keynote presentation at this year’s Virtual Agency New Business Conference! Jason has been instrumental in helping... Read More
Jason Parks, Chief Growth Officer, Barkley
Optimizing Your Response: Agency Proposals, RFIs, & RFPs. 4 “Must Do’s” When Responding
Mark Sneider, Owner & President of RSW/US and RSW/AgencySearch has seen his share of good and bad proposals and RFI/RFP responses over his 17 years running RSW. And on both... Read More
Mark Sneider, President and Founder RSW/US & RSW/AgencySearch
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Panel Keynote: Marketing Trends (New Normal is MIA)
Pam Piligian, the Chief Marketing Officer for Navy Federal Credit Union, the nation’s largest credit union, will give an Agency Panel Keynote, talking about what she believes are some of... Read More
Pam Piligian, Chief Marketing Officer, Navy Federal Credit Union
Marketer Panel: Knocking on a Marketer’s Door? Here’s Why They’ll Let You In and Why They’ll Let You Stay!
Mark Sneider, Owner & President of RSW/US and RSW/AgencySearch hosts a panel of senior level marketers who provide advice to agencies on how to more effectively break through, convince them... Read More
Eric Dietz, Vice President Brand Marketing, Eagle Foods
Lisa Chase, Senior Director of Strategic Planning, Mount Sinai Health System in New York
Becky Freemal, Chief Marketing Communications Officer, ValleyStar Credit Union
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Panel Keynote: CMO Concerns for 2023 and How Agencies Can Help
Laurie Mikes is the Chief Operating Office at Second Wind, a powerful information resource designed with one thing in mind: helping smaller and midsize advertising agencies, design firms and related... Read More
Laurie Mikes, Chief Operating Officer, Second Wind
Agency New Business Panel: A Changing World – Changing Strategies & Tactics
Senior level Agency New Business executives also take a look ahead to a post pandemic world and talk about what changes their agency has had to make to adjust during... Read More
Lisa Sanger, Partner, Sanger & Eby
Christy Hiler, President & Owner, CORNETT
Jeff Graham, President & CMO, Cactus
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Panel Keynote: Key Strategies For Hiring & Retaining New Business Directors Most Agencies Don’t Consider
Lee McKnight, RSW/US’ Vice President of Sales and Marketing, will give a Panel Keynote, talking about the key strategies for hiring and retaining New Business Directors that most agencies don’t... Read More
Lee McKnight, Vice President Sales & Marketing, RSW/US
The Super Charged New Business Director Panel
In today’s panel, led by Brandon Buttrey, RSW/US’ Director of Sales & Training, the New Business Director panel will talk about how prospecting has changed since the start of the... Read More
Chad Dils, New Business Director, RSW/US
Cher Scholl, New Business Director, RSW/US
Carrie Shoemaker, New Business Director, RSW/US
Workshop on Optimizing Your Agency’s Positioning & Your Agency’s Website
Mark Sneider, Owner/President of RSW/US, and Lee McKnight, VP of Sales & Marketing, tag team on a review of four agency positionings and the manifestation of the agency’s positioning on... Read More
Lee McKnight, Vice President Sales & Marketing, RSW/US
Mark Sneider, President and Founder RSW/US & RSW/AgencySearch