RSW/US Agency New Business Virtual Conference
Click on any day (below) to view a detailed schedule of presentations and presenters
February 24
Day 1
February 25
Day 2
February 26
Day 3
February 27
Day 4
February 28
Day 5
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Keynote Presentation: “Leo Burnett’s World of Value Both Inside and Out”
Mark built RSW/US with an ever-critical eye on what Leo Burnett told his agency when he retired in 1967, and Mark will remind each of us (including himself) what those... Read More
Mark Sneider, President and Founder RSW/US & RSW/AgencySearch
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Marketer Keynote Presentation: “How Added Value Makes for a Great Organization & Partnerships”
Jill Sammons (Senior Vice President Marketing, Well-Being & Wealth Advisory, BCU) Kicking off Day 2 will be Jill Sammons, the SVP Marketing, Well-Being & Wealth Advisory for credit union BCU.... Read More
Jill Sammons, Senior Vice President Marketing, Well-Being & Wealth Advisory at BCU
Marketer Panel: “How to Maximize the Value of a Great Agency Partnership”
Ken Fenyo (Chief Marketing Officer, Grabango) & Julia MacMullan (Director of Marketing, Springside Chestnut Hill Academy), Randy Kush (Co-Owner, 7-Day Furniture) Always great to bring marketers together to learn about... Read More
Julia MacMullan, Director of Marketing at Springside Chestnut Hill Academy
Ken Fenyo, Chief Marketing Officer at Grabango
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
12:05
Agency Keynote Presentation: “How to Build a Culture of Value”
In our Day 3 keynote presentation, our lead agency principal will talk about how they have built a culture of value – how they recruit for the right fits, how... Read More
12:45
Agency Panel: “How to Maximize the Value of a Great Marketer Partnership”
Always great to bring agency principals together to learn about their experiences building their business and building great marketer relationships. Lee McKnight Jr. RSW’s VP of Sales & Marketing will... Read More
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Keynote Presentation: “The Blueprint of a Value-Added Sale!”
In today’s Day 4 keynote presentation, Lee McKnight Jr. will talk about how his approach to positioning RSW’s value has helped build and set the proper foundation for future client... Read More
Lee McKnight Jr., Vice President Sales & Marketing, RSW/US
12:45
RSW/US New Business Panel: “Real Life Examples of Using Value to Help Clients Win”
Always an exciting time bringing our new business teams together for a lively conversation about great wins we’ve secured for our clients by bringing smart and value-added use of list... Read More
12:00
Marketer & Agency Panel: “Enough about Value. Let’s Talk about 2025!”
Day 5 closes out the week’s preaching about the importance of bringing great value-added thinking and approaches to a marketer’s world and an agency’s inner-workings – and turns its attention... Read More