RSW/US Agency New Business Virtual Conference
Click on any day (below) to view a detailed schedule of presentations and presenters
February 24
Day 1
February 25
Day 2
February 26
Day 3
February 27
Day 4
February 28
Day 5
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Keynote Presentation: “Leo Burnett’s World of Value Both Inside and Out”
Join Mark Sneider as he discusses the importance of maximizing value in 2025. He’ll uncover the 8 animal traits and how they apply to new business; provide actionable strategies for... Read More
Mark Sneider, President and Founder RSW/US & RSW/AgencySearch
Keynote Presentation: “Marketplace Insights to Lead Your Way into 2025”
Join Michael La Kier, the Vice President, Brand Development at IGA USA, the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and... Read More
Michael La Kier, VP of Brand Development at IGA, Inc.
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Marketer Keynote Presentation: “How Added Value Makes for a Great Organization & Partnerships”
Join Jill Sammons, SVP Marketing at BCU, as she talks about how added value enhances both organizational success and partnerships. She’ll share insights on embedding this principle across the company,... Read More
Jill Sammons, Senior Vice President Marketing, Well-Being & Wealth Advisory at BCU
Marketer Panel: “How to Maximize the Value of a Great Agency Partnership”
Join us for an engaging marketer panel on “How to Maximize the Value of a Great Agency Partnership,” featuring Ken Fenyo (CMO, Grabango), Julia MacMullan (Director of Marketing, Springside Chestnut... Read More
Randy Kush, Co-Owner of 7 Day Furniture
Julia MacMullan, Director of Marketing at Springside Chestnut Hill Academy
Ken Fenyo, Chief Marketing Officer at Grabango
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Agency Keynote Presentation: “How to Build a Culture of Value”
Join us on Day 3 for our keynote presentation, “How to Build a Culture of Value.” Drew McLellan will discuss strategies for recruiting the right talent, training new employees, and... Read More
Drew McLellan, CEO at Agency Management Institute (AMI)
Agency Panel: “How to Maximize the Value of a Great Marketer Partnership”
Join us for an enlightening agency panel discussion led by Lee McKnight Jr., RSW’s VP of Sales & Marketing. Three diverse agency principals will share invaluable insights on building successful... Read More
Jamil Buie, Group Director of Growth and Innovation at Campbell Ewald
Seth Gunderson, Sr. Director of Growth at Signal Theory Inc.
Stephen Larkin, Chief Marketing Officer at Erich & Kallman
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Keynote Presentation: “The Blueprint of a Value-Added Sale!”
Join Lee McKnight Jr., VP of Sales & Marketing at RSW/US & LAUNCH, as he discusses the “Blueprint of a Value-Added Sale!” Learn how RSW’s value-positioning approach builds strong client... Read More
Lee McKnight Jr., Vice President Sales & Marketing, RSW/US
12:45
RSW/US New Business Panel: “Navigating the Prospecting Journey: Before, During, and After”
This year, we’re expanding our lineup to include list operations and marketing communications experts alongside new business directors. Brandon Buttrey will lead two dynamic team discussions, showcasing how RSW’s value-added... Read More
Carrie Shoemaker, Sr. New Business Director at RSW/US
Shannon Powell, Sr. Digital Content Manager at RSW/US
Ellen Jung, Director of List Operations at RSW/US
Cory Esselman, Sr Client Support Manager at RSW/US
Miguel Trejo, VP of Marketing Communications & List Operations at RSW/US
Chad Dils, New Business Director at RSW/US
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Marketer & Agency Panel: “Enough about Value. Let’s Talk about 2025!”
RSW’s Founder & CEO, Mark Sneider, and VP of Sales & Marketing, Lee McKnight, Jr., will lead a panel of experts discussing insights from the 2025 New Year Outlook survey.... Read More
Sarah Quackenbush, Co-Founder & President at Coven
Dan Enrico, VP of Strategy at DSM
Nickolas James, VP of Social Media at Sinclair Inc.
Deena McAllister, SVP of Brand Experience at Texas Health Resources