Agenda
RSW/US Agency New Business Virtual Conference
Click on any day (below) to view a detailed schedule of presentations and presenters
February 07
Preparing for the Big Trip
February 08
The Slowdown
February 09
Are We There Yet?
February 10
We've Arrived. Now What?
February 11
The Expert Travel Agents Speak!
12:00-12:05
Introduction
Brandon Buttrey
12:05-12:30
Perspective from the Agency Search Consultant side of our world
Working in an agency can be tough business. You can get so wrapped up in your client work that you lose site of what other marketers think and how they... Read More
Mark Sneider
12:31-12:50
Building Awareness for your Agency
Steve Taggart is a Digital Marketing Manager and has extensive experience in helping agencies build awareness in the market. He will be laying out and discussing four areas that are... Read More
Amanda Mudd
Steve Taggart
12:51-13:20
Defining the Optimal Target
Finding the optimal target is extremely important. During this presentation, Ellen Jung, the Director of List Operations, will be partnering with Liz Lindley, New Business Director, to give an understanding... Read More
Ellen Jung
Liz Lindley
12:00-12:05
Introduction
Brandon Buttrey
12:05-12:30
E-mail Deliverability – How to Optimize
Email is an essential new business tool but getting into the inbox isn’t always as easy as pressing “Send”. Miguel Trejo is the VP Marketing Communications & Operations and will... Read More
Miguel Trejo
Liz Lindley
12:31-12:50
Building a Coherent Plan for Outreach
Having a coherent plan for outreach is so important. Chad Dils, New Business Director, and Bailey Kocent, Digital Marketing Manager, will do a fire-side chat about creating a solid plan.... Read More
Chad Dils
Bailey Kocent
Hitting the Wall & How to Break Through
Carrie Shoemaker, New Business Director, will lead the discussion around hitting a wall with prospecting. You’ll hear real life examples from four New Business Directors on how they broke through... Read More
Tammy Holmes
Regina Lithen
Marci Grzelecki
Carrie Shoemaker
12:00-12:05
Introduction
Brandon Buttrey
12:05-12:30
The New Reality – How to Maximize The First Meeting
After you’ve done the work to find a prospect – – you have to ensure you maximize the initial Meeting. Scott Echols, New Business Director, will take you through his... Read More
Scott Echols
12:31-12:50
The Critical Importance of Nurturing
Rhonda Ford, New Business Director, and Shannon Powell, Digital Marketing Manager, help guide agencies through nurturing prospects. It happens sometimes – prospects to go dark/quiet with agencies… even if they... Read More
Shannon Powell
Rhonda Ford
12:51-13:20
Family Fun on the Road to New Business
Lee McKnight Jr. is the VP of Sales & Marketing at RSW/US and he uses this presentation to help agencies understand the importance of involving everyone at the agency in... Read More
Lee McKnight
12:00-12:05
Introduction
Brandon Buttrey
12:05-12:30
Closing the Deal
Brandon is a tenured New Business Director and will be discussing the topic of closing business. After the hard work of finding and nurturing leads – – it’s crucial that... Read More
Brandon Buttrey
12:31-12:50
Setting Yourself up for Success
Carrie Shoemaker and Cher Scholl, New Business Directors at RSW/US, walk through what agencies need to be doing to remain meaningful and relevant in this complex and complicated world. You’ll... Read More
Cher Scholl
Carrie Shoemaker
12:51-13:20
Diversification x 2: Organic and Expansion
Mark Sneider, Owner of RSW, teams with Emma Thompson, Account Executive in the RSW/US List Department, to walk through strategies that you can follow to build business organically among your... Read More
Emma Thompson
Mark Sneider
12:00-12:05
Introduction
Brandon Buttrey
12:05-12:45
Marketer Panel
Senior level marketers look ahead to a post pandemic world and talk about how things have changed, what will stick and what will go away. The perspective will certainly help... Read More
12:45-13:25
Agency New Business Panel
Senior level Agency New Business executives also take a look ahead to a post pandemic world and talk about what changes their agency has had to make to adjust during... Read More