RSW/US Agency New Business Virtual Conference
Click on any day (below) to view a detailed schedule of presentations and presenters
February 05
Day 1
February 06
Day 2
February 07
Day 3
February 08
Day 4
February 09
Day 5
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Seeing CMO double! How my CMO agency life has informed my CMO client life. How to be a better agency and be a better client!
Julia Doria shares her experiences working on both sides of the CMO front – as both CMO for Baxter Auto and VP Growth Marketing for Bellevue University and in her... Read More
Julia Doria, Vice President Growth Marketing Bellevue University (Former EVP/CMO Bailey Lauerman)
The Pesky Pitch Process! How to maximize your effectiveness and win more battles!
RSW/US Founder & President Mark Sneider shares his experiences managing agency pitches during the agency searches he’s run since 2010. Mark has seen it all. Great, good, and ugly. He’s... Read More
Mark Sneider, President and Founder RSW/US & RSW/AgencySearch
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Building a global brand, one market at a time! The role and importance of independent agencies .
Alyssa Lahham talks about how she has helped build local market successes using global marketing tactics and the importance that independent agencies have played in helping her accomplish this end.... Read More
Alyssa Lahham, Global Marketing Director at Slalom
Marketers speak out! What wins their hearts and hardens their souls relative to agencies. Advice and counsel to help agencies break through and win more business.
Andrew Pudduck (Head of Digital Sales Transformation, Partnerships at Cutter & Buck), Angel Campagnoni (North American Brand Director at Elita Intimates), and Pete Buscani (EVP Marketing at LaRosa’s) join Moderator... Read More
Andrew Pudduck, Head of Digital Sales Transformation, Brand, Marketing, Events, Partnerships, Cutter & Buck
Angela Campagnoni, North American Brand Director for Elita Intimates
Pete Buscani, EVP, Marketing at LaRosa’s
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Marketing Upside Down! Using global business thinking to build hundreds of local brands.
Eric Anderson, CEO of AEG Vision, shares his experiences using global strategies to build hundreds of local, independent brands. We most often hear how it’s important to create brand consistency... Read More
Eric Anderson, CEO at AEG Vision
The Joys and Sorrows of Starting and Building Your Own Agency! Perspective from a new, an established, and a recently sold firm.
Mark Sneider leads a panel of three agency veterans: Mike Hart, Owner of Hart Marketing & Communications, Peggy Brookhouse, Founder of Brookhouse Marketing, and Tom Jacobs, Founder of The Jacobs... Read More
Peggy Brookhouse, Founder at BROOKHOUSE
Tom Jacobs, Founder and former owner of The Jacobs Agency
Mike Hart, CEO of Hart
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
The State of New Business Development and the Steps You Need To Take in 2024
In this brief but impactful presentation, Lee incorporates the data from our most recent ad agency survey reports (Agency New Business & New Year Outlook), current industry research, and his... Read More
Lee McKnight Jr., Vice President Sales & Marketing, RSW/US
Always look to try something new! Technologies, messaging, targeting, and processes used by RSW/US New Business Directors.
Brandon Buttrey leads a panel of our very own New Business Directors in a discussion about the technologies, messaging, targeting, and processes they use to help connect their agency clients... Read More
Dixie Bonenfant, New Business Director at RSW/US
Natalia Formen, New Business Director at RSW/US
Chad Dils, New Business Director at RSW/US
Introduction
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US
Predictions abound! What marketers and agencies think the future holds. Topics such as in-house agencies, AI, hiring, marketing investment, and general economic outlook will be discussed.
A new one to the RSW/US conference…a full hour and a half panel featuring two marketers and two agency principals talking about issues related to the future of the agency-marketer... Read More
Megan Kacvinsky, CEO of Point to Point
Renee McIntyre, Vice President of Marketing at Scully Company
Mike Casey, President of Tigercomm
Saverio Spontella, Senior Vice President Sales, Marketing & Innovation Land O’Frost