Agenda

Email is an essential new business tool but getting into the inbox isn’t always as easy as pressing “Send”. Miguel Trejo is the VP Marketing Communications & Operations and is... Read More

Marketers are hungry for new and thoughtful content, things that will help them be smarter marketers. 

Having a coherent plan for outreach is so important. Chad Dils, New Business Director, and Bailey Kocent, Digital Marketing Manager, will do a fire-side chat about creating a solid plan.... Read More

Some of the things you should do, post a meeting to make sure you stay in front of prospects and move them down the line. 

Carrie Shoemaker, New Business Director, will lead the discussion around hitting a wall with prospecting. You’ll hear real life examples from four New Business Directors on how they broke through... Read More

After you’ve done the work to find a prospect – – you have to ensure you maximize the initial Meeting. Scott Echols, New Business Director, will take you through his... Read More

The way an agency looks today is a reflection of how they potentially will operate tomorrow.

Rhonda Ford, New Business Director, and Shannon Powell, Digital Marketing Manager, help guide agencies through nurturing prospects. It happens sometimes – prospects to go dark/quiet with agencies… even if they... Read More

The importance of getting someone on the outside to take a broader and longer view look at your business.

Lee McKnight Jr. is the VP of Sales & Marketing at RSW/US and he uses this presentation to help agencies understand the importance of involving everyone at the agency in... Read More

Brandon is a tenured New Business Director and will be discussing the topic of closing business. After the hard work of finding and nurturing leads – – it’s crucial that... Read More

So many agencies spend way too much time talking about themselves when they first meet them and don’t do enough to learn about the marketer. 

Carrie Shoemaker, New Business Director, and Mark Sneider, President and Founder of RSW/US, walk through what agencies need to be doing to remain meaningful and relevant in this complex and... Read More

To make certain you’re pursuing a piece of business that’s right for your agency, you need to ask the hard questions of marketers. You might not like what you hear,... Read More

Mark Sneider, Owner of RSW, teams with Emma Thompson, Account Executive in the RSW/US List Department, to walk through strategies that you can follow to build business organically among your... Read More

Senior level marketers look ahead to a post pandemic world and talk about how things have changed, what will stick and what will go away.  The perspective will certainly help... Read More

Senior level Agency New Business executives also take a look ahead to a post pandemic world and talk about what changes their agency has had to make to adjust during... Read More