RSW/US Agency New Business Virtual Conference

Click on any day (below) to view a detailed schedule of presentations and presenters

February 05
Day 1
February 06
Day 2
February 07
Day 3
February 08
Day 4
February 09
Day 5

Introduction

Brandon Headshot
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

Seeing CMO double! How my CMO agency life has informed my CMO client life. How to be a better agency and be a better client!

Julia Doria shares her experiences working on both sides of the CMO front – as both CMO for Baxter Auto and VP Growth Marketing for Bellevue University and in her...
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Julia Doria, Vice President Growth Marketing Bellevue University (Former EVP/CMO Bailey Lauerman)

The Pesky Pitch Process! How to maximize your effectiveness and win more battles!

RSW/US Founder & President Mark Sneider shares his experiences managing agency pitches during the agency searches he’s run since 2010. Mark has seen it all.  Great, good, and ugly.  He’s...
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Mark Sneider
Mark Sneider, President and Founder RSW/US & RSW/AgencySearch

Introduction

Brandon Headshot
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

Building a global brand, one market at a time! The role and importance of independent agencies .

Alyssa Lahham talks about how she has helped build local market successes using global marketing tactics and the importance that independent agencies have played in helping her accomplish this end....
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Alyssa Lahham, Global Marketing Director at Slalom

Marketers speak out! What wins their hearts and hardens their souls relative to agencies. Advice and counsel to help agencies break through and win more business.

Saverio Spontella (SVP Sales & Marketing at Land O’Frost), Angel Campagnoni (North American Brand Director at Elita Intimates), and Pete Buscani (EVP Marketing at LaRosa’s) join Moderator Mark Sneider in...
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Angela Campagnoni, North American Brand Director for Elita Intimates
Pete Buscani, EVP, Marketing at LaRosa’s
Saverio Spontella, Senior Vice President Sales, Marketing & Innovation Land O’Frost

Introduction

Brandon Headshot
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

Marketing Upside Down! Using global business thinking to build hundreds of local brands.

Eric Anderson, CEO of AEG Vision, shares his experiences using global strategies to build hundreds of local, independent brands. We most often hear how it’s important to create brand consistency...
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Eric Anderson, CEO at AEG Vision

The Joys and Sorrows of Starting and Building Your Own Agency! Perspective from a new, an established, and a recently sold firm.

Lee McKnight leads a panel of three agency veterans: Mike Hart, Owner of Hart Marketing & Communications, Peggy Brookhouse, Founder of Brookhouse Marketing, and Chris Chidnocki, Founder of r2Integrated. The...
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Peggy Brookhouse, Founder at BROOKHOUSE
Chris Chodnicki, Vice President of Business Development at Protiviti (Co-Founder R2integrated)
Mike Hart, CEO of Hart

Introduction

Brandon Headshot
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

The State of New Business Development and the Steps You Need To Take in 2024

In this brief but impactful presentation, Lee incorporates the data from our most recent ad agency survey reports (Agency New Business & New Year Outlook), current industry research, and his...
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Lee McKnight Jr.
Lee McKnight Jr., Vice President Sales & Marketing, RSW/US

Always look to try something new! Technologies, messaging, targeting, and processes used by RSW/US New Business Directors.

Brandon Buttrey leads a panel of our very own New Business Directors in a discussion about the technologies, messaging, targeting, and processes they use to help connect their agency clients...
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Dixie Headshot
Dixie Bonenfant, New Business Director at RSW/US
Natalia Headshot
Natalia Formen, New Business Director at RSW/US
Chad Headshot
Chad Dils, New Business Director at RSW/US

Introduction

Brandon Headshot
Brandon Buttrey, Director of Sales & Training, New Business Director, RSW/US

Predictions abound! What marketers and agencies think the future holds. Topics such as in-house agencies, AI, hiring, marketing investment, and general economic outlook will be discussed.

A new one to the RSW/US conference…a full hour and a half panel featuring two marketers and two agency principals talking about issues related to the future of the agency-marketer...
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Mike Casey, President of Tigercomm
Emily (Eiland) Gonzalez, Former Head of Marketing & Communications at Visit Mobile
Timothy Brown, Chief Communications and Marketing Officer, Stony Brook Medicine
Lesa Seibert, CEO and Co-Founder of Mightily