The State of New Business Development and the Steps You Need To Take in 2024

In this brief but impactful presentation, Lee incorporates the data from our most recent ad agency survey reports (Agency New Business & New Year Outlook), current industry research, and his own conversations with agency principals and business development leaders to lay out an initial blueprint for developing more new business in 2024.

With so many lead gen firms making outlandish guarantees, coupled with the near-constant flow of information, it can be difficult for small and mid-sized firms to put together a plan that can actually be followed ongoing.

Lee’s presentation will lay out in broad strokes what’s necessary, what’s a “nice-to-have” and what to ignore, and will also serve as a useful complement to the RSW new business director panel which follows directly after.