Pete began his over 40-year career as a copywriter in a small advertising agency. While he enjoyed writing copy, he realized that it was the strategic thinking behind the campaigns on which he worked that he found most interesting. So, he gradually transitioned into account service, where he served a wide range of clients in the health care, financial and CPG food and restaurant spaces. After winning, then serving the LaRosa’s Pizzeria business for over 6 years at regional agency Northlich, he was named Executive Vice President, Marketing for the regional chain of 65 pizzerias. He has continued in that role for the past 23 years.