Building a global brand, one market at a time! The role and importance of independent agencies .

Alyssa Lahham talks about how she has helped build local market successes using global marketing tactics and the importance that independent agencies have played in helping her accomplish this end.

The principles and practices she employs should provide great insight into the things agencies should be doing in general to better their relationships with their clients and operate as more of a strategic partner and not just another marketing service vendor.