Marketing Upside Down! Using global business thinking to build hundreds of local brands.
Eric Anderson, CEO of AEG Vision, shares his experiences using global strategies to build hundreds of local, independent brands.
We most often hear how it’s important to create brand consistency and leverage the equity of a single brand. This is particularly true when you’re operating in a multi-location and/or franchise environment. The last thing you want to do is have franchisees manage the brand to their standards and not to the company’s standards.
But not so true with AEG.
AEG Vision empowers eye care professionals to deliver world-class patient care and service by leveraging medical best practices, innovation, and collaboration. They leave the brand alone and have been incredibly successful doing it.