Seeing CMO double! How my CMO agency life has informed my CMO client life. How to be a better agency and be a better client!

Julia Doria shares her experiences working on both sides of the CMO front – as both CMO for Baxter Auto and VP Growth Marketing for Bellevue University and in her former life as an agency EVP/CMO and board member for Bailey Lauerman.

We all see it…agency people jumping to the client side.  And we see it happen the other way around, marketers jumping to the agency side.

Marketers having a full understanding and appreciation for the agency world is tough when you haven’t lived in that world. Julia will offer perspective and counsel for agencies – almost like helpful tips and tricks for agencies to help them really lock in the relationship they have with their marketer clients.

In addition, having a seat on both sides of the table, Julia will also share her thoughts on what a firm like Bailey Lauerman did right and wrong when thinking about acquiring new marketing clients.  Some are painfully obvious. Others not so much and might be of help to you as you try and find your way into a marketing prospect’s world.